• marketing strategy
• channel marketing
• launch planning
  and execution
• marketing programs
• integrated marketing communications
• product marketing
• outsourced marketing

Marketing Programs

Market Sensibility go-to-market plans are based on awareness, consideration, hit rate, and market share — taking your product or service through its complete sales cycle. Each stage of the sales cycle has its own audience and its value statement. We make sure your go-to-market plan addresses each audience with the right messages and tactics — a plan that will generate a response and build revenue.

The eMarketing Edge Program

The eMarketing Edge program provides you with a simple and cost-effective way to communicate with your prospects, customers, and partners on a consistent basis. eMarketing Edge does all the planning, implementation, and reporting - freeing up your time to sell and support your customers.

With eMarketing Edge you get:

• A one-to-one strategic communication plan that considers all aspects of your business
• Copywriting for all your marketing communications, providing messages that are both powerful and to the point
• Marketing materials that use your look and feel to reinforce your brand
• Development of HTMLs for sending via email
• Banner for company website to provide additional promotional opportunity
• Hosted landing or registration page with your brand that is transparent to your reader
• Transmittal of emails per the communication plan
• Web analytics to determine the effectiveness of your campaign

Market Sensibility will help you develop marketing programs that make an impact and are built with a solid strategy and measurements to know when you have hit success. Some examples of marketing programs we can help you with include:

• Indirect partner programs
• Partner councils
• Sales force incentives
• Lead generation
• Event planning and execution
• Analyst and investor communications
• Customer reference programs