Develop a launch strategy and tactical plan; execute the plan in a two-month timeframe.
Market Sensibility developed a cost-effective tactical plan that included an integrated launch kit for the reseller channel. Sales training materials, customer presentations, and analyst/press releases were developed, as well as customer collateral.
An impressive rollout to customers, sales, and the industry. Resellers were trained at the time of product availability and had the required support tools available to them to quickly start selling the new product. Publications and industry analysts enthusiastically responded with many excellent reviews and articles.