• product launch
• product launch process
• integrated marketing communications
• national user group meeting
• customer profile
• website strategy and implementation
• sales tool analysis

Product Launch Process

Challenge:

Provide analysis and recommendations for an existing launch plan; supplement the work of the marketing team to meet target deadlines with best-in-class support tools.

Solution:

Market Sensibility identified several areas of improvement for a successful launch, plus developed a comprehensive sales guide and quick reference card for both direct and indirect channels.

Results:

Sales received comprehensive selling information, resulting in new product revenue objectives being met. The information included which markets to target, qualifying questions, answers to difficult questions, and sample selling scenarios.