Market Sensibility

sample projects


Customer Profile

Challenge:

Determine why customers were buying current product and whether marketing messages were resonating with customers and those who bought competitive products.

Solution:

Market Sensibility developed a phone survey that targeted both current customers and those recently lost to competitors. Questions were designed to encourage respondents to actively engage in a conversation about their reasons for purchasing or not purchasing the technology.

Results:

The company changed its marketing messages and began to target a previously ignored but major market segment. Messaging to customers and the marketplace greatly improved, creating a position of thought leadership in the industry, as evidenced by analyst and press reviews.