• product launch
• product launch process
• integrated marketing communications
• national user group meeting
• customer profile
• website strategy and implementation
• sales tool analysis

Sales Tool Analysis

Challenge:

Marketing materials were disjointed and redundant. Little thought was given to how the materials were used in the sales process.

Solution:

All marketing materials were audited and identified in the sales process scheme. Redundancies and gaps were identified.

Results:

Marketing materials and sales tools were aligned with the sales process. New materials were produced that helped to speed the sales process, resulting in faster revenue generation.