• product launch
• product launch process
• integrated marketing communications
• national user group meeting
• customer profile
• website strategy and implementation
• sales tool analysis

Website Strategy and Implementation

Challenge:

Overhaul current website to reflect new messaging, eliminate lengthy and redundant information, and make it easy to navigate.

Solution:

An analysis of the various audiences coming to the website was conducted to determine the types of information needed. Information gathered was used to organize and provide the correct content.

Results:

A much more graphical approach was taken with the website, and redundant information was removed. Each target audience now can easily find the information it is seeking. Additional click-through capabilities were added for increased customer involvement, with easy capture of contact information for further marketing efforts.