It seemed that we were always in last-minute rushes with our product launches. Market Sensibility worked with us to develop a launch process that has immensely improved both our internal and external communications as we convey our value proposition to the marketplace."
Larry Cormier, V.P. of Marketing, LeftHand Networks
Launch Planning and Execution
Launching new products and services is often critical to the success of a company. Older technology must be phased out and the new brought in without any glitch in the revenue stream. A successful launch creates awareness and consideration by current customers, plus attracts the attention of new prospects. A successful launch should be planned to hit the expected revenue ramp through all distribution channels. This takes strategy, planning, and execution.
Market Sensibility delivers launch plans that encompass critical thinking, not just a tactical "to do" list — plans that are integrated throughout the organization. Each product or service has a clear value proposition, and differentiation is highlighted. Collaboration among product development, operations, service, marketing, and sales is key to a successful launch. Market Sensibility's launch plans ensure both market and channel readiness so that everyone is prepared for the new arrival.
Market Sensibility can help you with your launch planning and execution by delivering the following:
- Launch strategy development
- Positioning and key messages for customers and channels
- Tactical, integrated launch plans
- Training plans and tools
- Channel launch plans