Market Sensibility has helped us with several marketing projects, including a customer profile. It resulted in us redirecting some of our marketing efforts as well as updating our messaging to reflect a better value proposition."
Larry Cormier, V.P. of Marketing, LeftHand Networks
Product Marketing
Many a product is developed because the engineers thought it was a good idea. They toss it over the wall to the marketing or sales department and think it will sell because it has such great technology. Sound familiar?
Market Sensibility can help you break the cycle of engineer-triggered product development and evolve into product development driven by customer needs and wants, offering a competitive advantage for you. We do this by analyzing your customers' requirements and competitive offerings, and then help you define your product or service offering in a way that your competitors can't touch. Market Sensibility can help you with:
- New market research
- Identification and qualification of key target market opportunities
- Definition of value propositions and positioning to market segments
- Competitive product positioning
- Pricing strategies
- High-level, functional gap analyses
- Competitive intelligence
- Product lifecycle consulting
- Product launches/rollouts